Are you new to HTML5 banners? They are great digital advertising formats with many applications, so let’s look at what you need to know.
What are HTML5 banners?
HTML banners are a form of digital advert built with HTML, JavaScript, or CSS. They work like mini web pages, combining different file types into a single, compelling message.
What is the benefit of HTML5 banners?
HTML5 banners are very flexible. Web advertisers offer them in an array of sizes and placement positions to suit every need, with their design flexibility meaning they can be used for everything from flat graphics to animations and videos; however, they must be designed according to usage guidelines. As an example, Google bans any automatic ad plays on screen.
Who can produce HTML5 banner ads?
Usually, HTML5 banners are produced by designers at agencies such as thebannermen.com/banners/animated-ads/html5/. There are also ad builders that can help the creative process, but it is usually best to work with a digital design agency that knows how to convey your message most effectively in the available advertising space.
This is important, as online users will be inundated with advertising and will only look at the most relevant and prominent ads that catch their eye. A well-designed banner ad can make all the difference in terms of achieving conversions and ROI against budget spend.
Used well, HTML5 banner ads can be a powerful addition to any digital marketing strategy and help drive qualified traffic to your landing pages via a format that can be cost-effective and high to convert.