Quick SEO Tips to Boost Your Rankings

1 minute, 44 seconds Read

The following are several relatively simple ways to help boost your search engine ranking.

Be Smart with Keywords

Establish which words your intended audience is likely to use when they are searching for information online. Once you have a longlist, you can use your own criteria to prioritise them and look at creating content specifically for these keywords.

You can also perform analysis to compare other websites and identify keywords that they are ranking well for but you aren’t. These can provide you with extra opportunities and further ideas for content.

Create Interesting and Unique Content

Your content should be created with the aim of helping users accomplish what they intended to do. This may be looking for specific information or a specific website/page, researching a product/service or looking to buy a product/service.

Unique content is also important, as there is little point in just doing what has already been done. This doesn’t give search engines any reason to rank you above others. Doing things slightly differently or having a unique angle or perspective helps you to stand out from other sites using that specific keyword.

Make Your Content Easy to Read and Digest

Use simple language that everyone can understand, avoid jargon and don’t use regional phrases. The general recommendation is to write for a maximum reading age of nine.

As well as simple language, use short sentences and paragraphs as well as headings and numbered and bulleted lists, and add visuals to help break up the content and to explain concepts or processes.

Is There an SEO Agency Near Me?

There are hundreds of SEO agencies in the UK. If you feel that you could benefit from professional help, there are SEO specialists such as https://www.nettl.com/uk/seo-agency-near-me available.

Make Your Website Faster

Page speed is a well-known ranking factor for both desktop and mobile websites. Easy ways of making your website quicker include: using a content delivery network, reducing your CSS and JavaScript file sizes, limiting third-party scripts, using a dedicated web host, compressing your images and optimising your fonts.

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