Things to do to keep your site fresh

1 minute, 24 seconds Read

Many business owners measure their website’s success by the number of customers it results in. However, you’re not going to attract fresh digital footfall if you’re not creating fresh leads online regularly. However, it’s a vicious circle as many business owners don’t invest time, money and effort into their websites because they feel it’s not working for them.

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Fresh Content

By posting regular, fresh content to your site, you’re effectively telling Google to take notice because you clearly care about your customers. The result is that bots will look to your website more often to ensure users can always access recent content in search engines. You don’t even need to produce elegantly written essays – fresh content could be new product descriptions, photographs, videos or updates to pages. If you need help with Web Design Edinburgh, contact

Using Social Media

Social media users will be looking for the most recent information uploaded by your business. If the last thing you posted was six months ago, it suggests two things. First, that you’re not interested in communicating with them and second, you might not even be in business anymore. Either way, you’ll lose their interest. Social media posts can be simple, quick status updates, photos or local information. It doesn’t take long but keeps engagement levels high.

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Changing the Homepage

Even small changes on your homepage can have a big impact for customers. A simple change of graphics can refresh a tired page without needing to change any navigation. You could add some new photos or new banners, but it reaps many rewards.

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