A banner ad is an online advertisement that appears on web pages. These ads are designed to catch your attention and encourage you to click them. They are usually found at the top, bottom, or sides of a webpage. Let’s look at the basics of banner ads and how HTML5 banners have become the popular choice for creating ads.
What are banner ads?
Banner ads are rectangular or square image-based ads that promote a brand, product, or service. They often include visuals such as pictures, logos, or short text. When you click on a banner ad, it usually takes you to a website where you can learn more about what is being advertised. Advertisers often include a call to action, such as ‘click here’ or ‘learn more’, to direct users toward their goal.
Types of banner ads
There are different types of banner ads, including:
1. Static banners
These are simple image-based ads with no movement. They work well for basic promotions.
2. Animated banners
These ads include animations or moving text to attract more attention.
3. HTML5 banners
HTML5 is the most advanced type of banner ad. HTML5 banners, which can be designed by agencies such as //thebannermen.com/banners/animated-ads/html5/, allow for animations, videos, and other interactive elements, which makes them more engaging than static or basic animated banners.
Why use HTML5 banners?
HTML5 banners have become the preferred format for banner ads because they are more dynamic and responsive. Here are some reasons why HTML5 banners are popular:
Interactive
HTML5 banners can include interactive elements, such as buttons or games, to make them more engaging for users.
Compatibility
They work well on all modern browsers and devices, including mobile phones and tablets. In the past, Flash was often used to create animated banner ads, but it had limitations. Flash was not compatible with some mobiles and required additional plugins to display correctly on certain browsers.
Quick
HTML5 banners load faster than traditional Flash ads, ensuring a smooth user experience.
Versatility
You can include animations, videos, and even sound in HTML5 banners, making them more appealing for businesses.