Why you need to define who your customer audience is

2 minutes, 12 seconds Read

When it comes to marketing your business and even at the earlier stages of brand development, you need to think about and clearly define who your target audience is. It is a part of the work that a Brand Strategy Agency will undertake with their clients. Really Helpful Marketing Brand Strategy Agency, for example, will help their clients to define the strengths of their brand, their unique position in the marketplace and also who they are targeting in terms of an audience.

The branding strategy will then help you as a business to ensure that all of the activities that you undertake in terms of your marketing are on brand and further support the image and mission that you have laid out for the business. It also helps any external agency that you are working with make sure that they are creating items for you that are on-brand.

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There are many reasons that audience identification should take place, and here are a few of them for you to have a look at.

  • Marketing – when it comes to marketing your company, you need to ensure that you are reaching as many people as possible. But, you want these to be people that are interested in your products and services. You can do this by targeting people of certain games, genders and who have a particular interest, with Google Ads and in adverts that you take out on social media channels. This can also be achieved in the language that you use as well as the imagery. By thinking carefully about your target audience, you can make sure that you appeal to them and the things that they like.

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  • Branding – your overall branding can appeal to certain people. This again happens when you think of the colours, language and tone of voice that you issue in your brand voice. This could be a chatty tone, or it could be more formal. The approach that you use will be unique to your market and to your customers. If you aren’t sure of the direction you want to take, you can use A/B testing in some of your marketing to see which ones perform better.
  • Product creation – when it comes to thinking of expanding your existing products and services, you can use your audience to find out what they want the most. This is a form of market and product research. By knowing your audience in detail, you can then look at other ways that you can support them. You might also ask them directly or even set up a research group from some of your loyal customers.

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