Flat website design is a term that encapsulates minimal user interfaces for apps and websites that don’t use stylistic gradients and shadows. It’s popular so you’re probably very familiar with it, and there’s a reason why it’s so prevalent. Amongst other things, flat designs load quickly, look streamlined, and are easy to read and navigate.
This article on The Next Web states that many flat designs are too similar but with a great design team on your side, there are many ways to incorporate buckets of personality and imagination.
1 It’s all about the content
Gradients, perspective and shadows are removed from the design because they add clutter and distractions can negatively impact upon overall user experience. An absence of intricate design details means that you can be sure that all eyes will always be on your content.
2 A focus on simplicity and minimalism
Fewer design elements and clever use of white space will ensure your flat design looks sophisticated and simple, but without looking stark or underdeveloped. The central challenge will be to add value to the design with fewer, more streamlined features. This will positively contribute to the intuitive nature of your design, allowing your visitors to easily access the information they require.
3 Minimalistic flat website design or enhanced material design?
A high quality and experienced team specialising in web design in Belfast, such as http://www.rycomarketing.co.uk/web-design.html, will be able to identify whether flat website design or Google’s Material Design, which has been described as game-changing and allows for more details and depth, will be more appropriate for your unique requirements.
4 Consistency is key
For a flat design to be successful, every element should be closely considered and have a cohesive aesthetic. An over-reliance on embellishments that don’t add value will not be possible, which means that clever use of geometric shapes, thoughtful typography and streamlined icons are required to create a design that positively reflects your brand and appeals to your target audience.
5 The importance of colour
Colour contributes hugely to the establishment of the tone and atmosphere of a flat design. Colour will effortlessly direct attention to important areas and capture the attention of your audience, but it must be implemented cleverly so as to not be too distracting or overwhelming.